DOOH Planner
Size the screen, draw the road, and compare readability for drivers and pedestrians.
Screen
Audience
- Maximum distance (30ร height)
- โ
- Ideal distance
- โ
- Minimum viewing distance
- โ
- Retina distance
- โ
- Distance from road
- โ
- ๐ Cars โ readable ยท dwell
- โ
- ๐ถ Pedestrians โ readable ยท dwell
- โ
Location & map
Drag the screen to move it ยท drag the blue handle to rotate it.
How the plan works
The maximum viewing distance grows with the screen: Dmax = 30 ร height. The fan is split into zones by screen height โ too close (to the minimum viewing distance),near (0โ10ร), the sweet spot (10โ20ร, centre = ideal distance) andfar (20โ30ร). The retina distance is where one pixel subtends 1 arcminute (depends on the pixel pitch).
Two cones are drawn: cars (narrow angle that tightens with speed) andpedestrians (wide fixed angle). Dwell time per audience ist = readable stretch / speed; pedestrians stay at 5 km/h.
Disclaimer: readability and dwell are planning estimates for a straight road. Confirm line-of-sight, brightness and local regulations on site.